From the moment my parents named me the description process began. The name was different. The shortened version sounded a lot like Cathy. Tafi is short for Tafani, which was adapted from the name Tiffany. The name Tiffany was popular but my parents didn’t want my name to be “common.” My personal brand identity began at a very early age. It’s not surprising that the value of a name, the perception it creates and the importance of establishing, maintaining, strengthening or changing that perception became the backbone of my career as a brand strategist. A name is everything.

The Van Wert Area Performing Arts Foundation has a name for entertainment. It is called VAN WERT LIVE events. That entertainment can be found at our premier venue of choice, the Niswonger Performing Arts Center. This opulent and revered facility has supported the brand perception of quality and value in the region that continues to grow. The name Niswonger has become synonymous with entertainment in Van Wert. The Van Wert Area Performing Arts Foundation will continue to build upon the excellence that began in 2007. The reality is that the vision to entertain the region is not satisfied by a single stage of delivery.

So the question existed, if we present events outside of the Niswonger Performing Arts Center walls, what is the name? A return to the Vision behind our purpose paved the way for the name that would encompass ALL events presented by the VWAPAF. Our VISION is to make Van Wert an entertainment destination. Not just one stage, but the name of the destination that defines us - VAN WERT. Who is Van Wert? Van Wert is creative. Van Wert is musical. Van Wert is comedy. Van Wert is country. Van Wert is rocking. Van Wert is artistic. Van Wert is ENTERTAINMENT. Van Wert is LIVE entertainment.

On Jan. 17, a new Van Wert LIVE event will be revealed. This event will complement everything we already do at the Niswonger and will help us provide the opportunity of entertainment to an audience looking for a different kind of vibe. The Grandstand at the Van Wert County Fairground will come to life on Sept. 5, 2020, as part of the Van Wert County Fair. This Van Wert LIVE event will have the ability to reach 5000 attendees. This venue will welcome new faces to a revived stage in Van Wert, the destination city in Ohio that has become known as “The Entertainer.” It’s lively. It’s all in the name. We are Van Wert LIVE!